
I own products end to end, from ambiguous business problems to shipped experiences people actually adopt.
10+ years across AI products, B2B SaaS, marketplaces and consumer apps.
Francisco
I'm a Senior Product Designer based in Buenos Aires with 10+ years partnering with product and engineering teams across the US, Europe and LATAM. I work best where design, product and business meet: I frame the problem with PMs and stakeholders, validate it with users, decide what ships and stay accountable for the outcome.
My expertise in design systems and front-end development ensures consistency and elevates the overall product experience.
I communicate design decisions clearly, align stakeholders, and maintain a high standard of quality and craftsmanship.
Health Gorilla is a digital platform enabling real-time access to interoperable, AI-ready health data—powering connected, data-driven healthcare products.

Health Gorilla
Designing a two-sided B2B marketplace, and the design system behind it, for hotels and travel agencies.

Halltels
An AI-assisted mobile experience that helps older adults ask their circle and trusted pros for help, just by describing what they need.

Brya
A self-service billing and payments portal for employers, plus the member claims experience, for a supplemental health insurance platform used by Brella, Symetra and Nationwide.

Ansel (formerly Brella)
Brief overview here
